Art direction for an office-themed lip collection of “work-appropriate” shades for the casual makeup wearer that still wants the whimsy of a Trixie Cosmetics product. The product shades may be “normal” but the components are pink and heart-shaped to add an element of fun to an otherwise normal routine. I took a similar approach with the photoshoot by placing Trixie in a more drab office environment and making her the star of the show in her own pink business suit.