Soft Serve

Art direction for the Soft Serve Hydrating Lip Gloss Stain product launch

2025_05_21-TC-Soft-Serve-022-Revised.jpg
shot-4-Soft-Serve.jpg
2025_05_21-TC-Soft-Serve-056-Revised.jpg
shot-3-Soft-Serve.jpg
2025_05_21-TC-Soft-Serve-239-Revised.jpg
Shot-1-Soft-Serve.jpg
2025_05_21-TC-Soft-Serve-085-Revised.jpg
shot-5-Soft-Serve-FINAL.jpg
2025_05_21-TC-Soft-Serve-133-Revised.jpg

Social Media

SoftServe-PDP-WS-01.jpg
SoftServe-PDP-WS-02.jpg
Soft-Serve-Labeled.jpg
Soft Serve Arm Swatches-pdp grid.jpg
before after all berry demure.jpg
before after all make me plum.jpg
before after all sashay parfait.jpg
before after all strawberry shortcut.jpg
grid-berrydemure-glossy.jpg
grid-berrydemure-blotted.jpg
grid-makemeplum-glossy.jpg
grid-makemeplum-blotted.jpg
grid-sashayparfait-glossy.jpg
grid-sashayparfait-blotted.jpg
grid-strawberryshortcut-glossy.jpg
grid-strawberryshortcut-blotted.jpg

Emails

Print

Promotional postcard included in PR kit

Product

primary and secondary packaging design

Model Editorial Photographer: Albert Sanchez
Model PDP Photographer: Beatriz Valim
Product Photographer: Joelle Cardinale
Makeup Artist: Jacquii Lea and Michaella Page
Graphic Designer: Joey Donatelli

Previous

Horse Girl